The Role of Localities in Investment Promotion: Strengths and Lessons from Exemplary Provinces

In the process of attracting investment and fostering national economic development, localities play an increasingly vital role in implementing investment promotion activities, serving as a direct bridge between investors and regulatory authorities. With unique advantages in natural conditions, infrastructure, and development orientation, many provinces and cities have proactively innovated their promotion methods, improved service quality, and become bright spots in attracting both domestic and foreign investment.

In the northern region, Hanoi and Bac Ninh continue to affirm their positions as leading industrial and service centers through the comprehensive and professional implementation of investment promotion activities. In August 2025, Hanoi successfully organized the Investment and High-Tech Development Promotion Forum, attracting more than 300 enterprises from Japan, Korea, and Singapore. Regular investor networking programs have helped the city enhance its image as a transparent investment destination, while drawing significant resources into key sectors such as information technology, finance, logistics, and renewable energy. Meanwhile, Bac Ninh has continued to strengthen investment promotion in the supporting industries and electronic component manufacturing sectors, thereby maintaining its position as one of the top provinces nationwide in industrial park occupancy rates.

The Central and Central Highlands regions have also made significant progress. Gia Lai has emerged as a new destination for investment in clean energy and agricultural processing. The province organized the 2025 Investment Promotion Conference, which brought together over 400 delegates and resulted in the signing of investment cooperation memoranda worth trillions of VND in wind power, solar power, and high-tech agriculture.

At the same time, the provincial government has placed strong emphasis on post-investment support—assisting enterprises after licensing by promptly addressing administrative and land-related issues, thereby enabling investors to confidently implement long-term projects. This model is now considered a benchmark for improving the local investment environment.

In the southern region, Tay Ninh and Binh Duong continue to demonstrate their capacity for professional investment promotion, aligned with a sustainable development orientation. Tay Ninh has developed its Investment Promotion Strategy for the 2025–2030 period, focusing on clean energy, green textiles, and processing industries. Local investment promotion conferences have consistently seen the participation of high-level provincial leaders, reflecting the government’s strong commitment to accompanying businesses. Binh Duong, with years of experience in developing modern industrial parks, has intensified investment promotion activities in European and Northeast Asian markets, while establishing a “One-Stop Service Center for Investors” - a model that helps shorten administrative processing times and enhance investor satisfaction.

Overall, the proactive, flexible, and well-coordinated efforts between local authorities and central agencies have created new momentum for Vietnam’s national investment promotion activities. Localities are no longer focusing solely on showcasing their potential but are shifting toward more targeted promotion strategies, prioritizing strategic industries, green projects, and high-tech sectors. The integration of investment promotion with trade, tourism, and human resource development is forming a more comprehensive ecosystem to support enterprises, thereby helping Vietnam strengthen its position as an attractive and sustainable investment destination in the region.


Vietnam maps showing administrative units, sources of critical raw materials and industrial zones locations.